Build a Culture of Integrity: 4 Steps

Aubrey Lavizzo, DVM, 2011 CVMA Veterinarian of the Year

The recent Bayer Veterinary Care Usage Study1 highlights the critical need to develop new, innovative strategies.

These strategies must address the “6 key factors that limit visits” by better tracking and metrics, communicating the need for care, managing pricing and communicating value, becoming “cat-friendly” and making appointments easier. This study reveals that practice finances depend on the team’s commitment to innovative strategies, particularly ones which engage current and future clients where they need us.

The Bayer study not only assesses the factors affecting veterinary practice success. It also provides an excellent template to address those factors and needs as well as thoughtful insights on the future industry of veterinary practice.

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