The recent Bayer Veterinary Care Usage Study1 highlights the critical need to develop new, innovative strategies.

These strategies must address the “6 key factors that limit visits” by better tracking and metrics, communicating the need for care, managing pricing and communicating value, becoming “cat-friendly” and making appointments easier. This study reveals that practice finances depend on the team’s commitment to innovative strategies, particularly ones which engage current and future clients where they need us.

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