The good news—pet owners are increasingly focusing on their pets’ nutrition. The not-so- good news—they are reading about niche diets on the internet.

According to US Bureau of Labor and Statistics data, the pet food market is on a growth trajectory, with $29.5 billion spent on pet food in 2015,1 including in some growing niche markets such as grain-free diets.

Many pet owners believe grain-free diets are better for their pets because they assume they are more natural, carbohydrate-free, and less likely to result in health problems such as allergies, but this is not the case.


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