It is worth stating again: Cats are not small dogs! Treating cats is critical to a veterinary practice’s success and no one can afford to handle and treat cats the same as dogs.
Misconceptions and biases about cats (and their owners) mean they often do not get the care they need and deserve and practices lose revenue.
Consider the following ways in which cats are underserved. How are cats treated in your practice?
- When clients visit with their dogs, do you ask about and suggest care for their feline friends at home?
- Is your practice a cat-neutral or cat-unfriendly environment (eg, a small lobby with no space to separate dogs and cats, having house cats in the lobby or kennels, taking cats to the treatment room to obtain laboratory samples, housing cats and dogs together)?
- Are cats underrepresented in your marketing/social media presence and practice décor?
- Is osteoarthritis, which occurs in up to 61% of cats 6 years of age or older,1 on your radar?
- Does your team strive to provide stress-free—or at least lower-stress—practice visits for clients and cats?