Mission Statements: A Compass for Effective Decision-Making

Deborah A. Stone, MBA, CVPM

Mission statements provide a clear, concise, and written representation of a practice’s philosophy. Today, many practices have mission statements, but the way they are crafted and utilized for decision-making varies from practice to practice.

Mission Statement, Vision Statement, and Motto: All Together Now
Mission statements, vision statements, and mottos all represent important values of a practice, but they differ a little.

Mission Statement
Jeffrey Abrahams, author of 101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement, says, “Every company, no matter how big or small, needs a mission statement as a source of direction, a kind of compass that lets its employees, its customers, and even the stockholders know what it stands for and where it’s headed.”

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