Clients today are trying harder than ever to save money, and ordering veterinary drugs online rather than through human pharmacies has increased in popularity.1 Pharmacy income is a significant component of overall practice health; thus, meeting clients' evolving demands by developing your own online pharmacy service should be seriously considered.
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A practice’s online pharmacy benefits clients more than just attracting them in-house; most rebates and manufacturer guarantees are available only for drugs dispensed by the veterinarian. Furthermore, most outside pharmacies do not use veterinarians and rely on staff inexperienced in pet prescriptions. Some online pharmacies now even offer their own “guarantee” for certain products.2