Using SWOT Analysis to Build Team, Align Focus, & Achieve Goals

Karyn Gavzer, MBA, CVPM

In uncertain times like these, veterinary practices, like other businesses, look for ways to regain control of their operations.

Many practice leaders turn to strategic planning, a process that is designed to help business owners better understand their current situation, set goals for where they want to go, make realistic plans to get there, and regain control.

Strategic planning is an effective process that can jumpstart a stalled practice, turn around a failing one, and help keep a healthy practice strong, but it is only as good as its parts. Poor use of the strategic planning process can waste time and result in a poor outcome.

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