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July / August 2013 Changing the Culture of Shame
Turn negative online reviews about you or your practice into positive outcomes, and follow a guide to marketing your practice. Plus, veterinary technicians should know when and how to use these 3 types of diagnostic tests.
The Defense of Marriage Act (DOMA) was struck down by the Supreme Court on June 26, 2013. What does this mean for veterinary practices and other businesses?
How do you, as a student, avoid the pitfall of becoming average? Here's how to separate yourself from the pack.
Use this Social Media Calendar to educate clients on ear infections—including instructions for cleaning your dog's ears.
If you have trouble answering, look at your behavior as a boss in several areas to distinguish between the good, the bad, and the downright ugly!
Mentoring can help graduates fit into the practice culture, improve their technical, business, and medical skills quickly, and allow them to succeed financially.
It is important to educate clients to ensure they understand the basics of the disease, and so they know what to expect during treatment.
The biggest tragedies often teach us the biggest lessons, and this was the message that I wanted to impart to my team.
This protocol highlights the steps each team member should take when treating patients with ear disease.
Tracking data and analyzing patterns of clinical signs, drug inventory, and treatment protocols can help in both disease treatment and prevention.
Maximize your listing to help potential clients find your practice when searching for the best veterinarian in their community.
A successful marketing plan targets current and potential clients to increase brand awareness and grow your practice.
Veterinarians should understand how to make an appropriate apology, which involves empathy, honesty, and clear communication.
Poor reviews about your practice are inevitable, so it is important to have a strategy for dealing with these complaints.
Veterinary professionals share their most valuable lessons learned from past professional mistakes.
A personal financial plan is important and should accomplish 2 goals: financial stability and retirement.
Familiarize yourself with various diagnostic testing methods, why they are used, and what types of organisms and/or diseases they detect.
When addressing an angry client, it is important to set aside your perspective and approach the situation from the client’s point of view.
JoLynne Cleveland, DVM, a former practice owner with 40 years of experience in veterinary medicine, shares valuable lessons for building a successful team.
This overview highlights treatment options for otitis externa to help your team determine the best treatment plan for each patient.
Each team member plays a specific role in diagnosing and treating disease. Use this protocol to determine team roles and responsibilities when treating patients with otitis externa.
Every team member should understand otitis externa protocols to communicate appropriately to clients.
Ear infections can be frustrating for clients. Use this communication script to manage client expectations before issues occur.