Life at the practice is good. Your facility is top-notch, your clients are great, the patients are happy, and the team is running like a well-oiled machine. You have met your marketing goals for 3 successive quarters, and you have new clients coming in the door, thanks in part to your excellent website and dynamite presence on Facebook.
Is it time to sit back and enjoy the fruits of your labor? Hardly. It could be time to add an app.
Why? Because an app can be a critical client-retention and image-building tool. “Today, a good website just isn’t enough,” says Cathy Lawler, managing director at Chicago veterinary marketing company Cheshire Partners. “An app shows the client that your clinic is cutting edge and into technology,” both key attributes for an animal healthcare professional, she says. “And apps are the only way for existing clients to search for you from a mobile device without also seeing your competitors.”