Social media is free advertising. This phrase is heard again and again during any marketing discussion, but it is not completely accurate.

A veterinary practice using social media solely to advertise and promote the practice and its services is missing a massive opportunity—engagement.

This statement bears repeating: Social media is meant to be social. Getting clients to engage with posts is key to an authentic online presence. Quality social media engagement may not happen overnight, but consistency, dedication, and a few important guidelines make it possible.

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