Fortunes 100 Best Companies to Work For issue usually includes companies with fun perks, but this years list also makes clear that people want to stay at a job they feel is meaningful.2 My work has special meaning; this is not just a job, topped the reasons people stayed.
The veterinary field seems an obvious choice of workplaces that would inspire a sense of purpose among its professionals, but a closer look is needed. Connecting team members to their companys end customer is one of Fortunes top tips. Clients and patients are veterinary practices end customers; however, although team members make this connection every day, a separation frequently exists between client service representatives (CSRs) and those who work in the treatment areas. Traditionally, CSRs know more about the practices clients, whereas treatment team members know more about patients. Connecting all team members by encouraging them to share information can improve efficiency, result in better quality patient care, and support better client service.
For example, a client may confide to a CSR that she dearly loves her pet but cannot afford the proposed treatment. Team members in the back, in turn, may be frustrated that the client did not agree to the full range of diagnostics and treatments. If team members are communicating with each other, perhaps a different goal can be agreed upon (eg, helping the client keep her pet as comfortable as possible at home during the pets remaining time). In this case, everyones input is needed to determine what is best for the client and patient, and everyones role has meaning.